Join Listrak executives Ross Kramer, President & CEO, and Brent Shroyer, Creative Director, to hear the latest in email marketing best practices. This series of podcasts will answer the most commonly asked email marketing questions including... Why should I embrace email marketing? How can I best utilize my website and leverage 3rd party data with email marketing? Why is a welcome message the most important message to send? Why aren't all bounces true bounces? What do heatmap studies tell us about email content and design? When is the best day and time to deploy my email messages? Why should I take advantage of viral marketing opportunities? What factors affect email deliverability and how can I avoid common deliverability mistakes?
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