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SEO and Social Media Marketing Podcast by Murnahan

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Market Your Image Podcast contains relevant information in advertising, marketing and graphic design for your business. Listen to our episodes and get insight, advice, suggestions and motivation to Market Your Image and strengthen your Brand.

My Podcast Alley feed! {pca-ca29af031ef3c2d3529620dc4663c6f1} Market Your Image Podcast
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Full-time author Bob Baker shares his best advice on Internet book marketing, online promotion, Web 2.0, social media optimization, and more. Visit FullTimeAuthor.com for more info. Internet Book Promotion Podcast
Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn Marketing Over Coffee Marketing Podcast

Quick and Dirty Tips creates and distributes digital content that offers short, actionable advice from friendly and informed authorities that will help you succeed at work and in life. QuickAndDirtyTips.com
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Contemporary drama in a rural setting from the world's longest running radio soap opera. BBC Radio 4
Personal Life Media authentic free podcasts and blogs for adults. Get free audio programs and blogs about self-help, dating, relationships, marriage, personal transformation, life-purpose, ecology, anti-aging, spirituality and more by experts for your iPod, iTunes, MP3 player, download or streaming. Personal Life Media Self Help Books, Audio, and Online Courses for personal growth and self improvement – Personal Life Media
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Podcasting, RSS Feed, XML Feed. Visit Business Week for up-to-date podcasts, news feeds and online news. Podcasts use an RSS feed (which stands for Really Simple Syndication) to deliver updated information in an xml feed. BusinessWeek Online News Feeds : RSS Feeds, XML Feeds
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Job Recruiting and Social Media: Is Social Recruiting Really as Advertised?

SEO and Social Media Marketing Podcast by Murnahan

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Search engine optimization and social media marketing, delivered Murnahan style. I have been in the Internet industry since the mid 1990’s and I acquired a lot of knowledge in that time. I blog and podcast about it at aWebGuy.com.

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Social media should be an invaluable asset to a job seeker. At least that is the case if what we read is true. There are many stories of people landing a dream job with little more than a tweet on Twitter. Others will say it was their really great connections on LinkedIn, or friends who helped them spread their word on Facebook.
We've all surely heard that recruiters rely heavily on the use of social media for filling positions. It's why we take down all of the party pics on Facebook, and stop beating our chest about politics or religion on Twitter. Those recruiters are watching. Right?
According to some people, recruiters and hiring managers are filling their quotas with the use of what they call "social recruiting", but is it actually the way they're telling it? Is social recruiting really the way jobs are being filled? I know what they're saying, but I see something very different in what they're actually doing.
The post Job Recruiting and Social Media: Is Social Recruiting Really as Advertised? appeared first on SEO and Social Media Marketing by Mark Murnahan. Job Recruiting and Social Media: Is Social Recruiting Really as Advertised? 13:26
Who is vetting this Internet and deleting all the misinformation?
Yes, that is a nice idea, but let's face it - there is a lot of information online, and it cannot all be true. Let's consider how false information is often deemed true, true information is deemed false, and how people decide for themselves what is "true" or "false".
Like it or not, the things people believe are often based on what they want to believe - and what others around them believe. We are each influenced very uniquely, and whether marketing an agenda or defending ourselves, it is important to recognize those influences.
The post Pink Slime, Politics, and Marketing: Should You Doubt What You Read? appeared first on SEO and Social Media Marketing by Mark Murnahan. Pink Slime, Politics, and Marketing: Should You Doubt What You Read? 13:11
If you pick a fight with time, time will always win. When it comes to your marketing and business strategy, time is not a good excuse for failure, but it is a popular scapegoat.
I often hear people say they just don't have enough time. I want to inspire you to question how you are using your time, and how you could be doing it better.
You can scale this however you like - from an individual to the largest corporations - time is a very precious business resource. I want you to take this personal, so I'm scaling this down to just you. That's because you are responsible to yourself, first. It's easy to scale this up and see how it can affect any company of any size.
If you are wasting time doing the wrong things, you can stop complaining right now, because you are getting exactly what you asked for.
The post Stop Fighting With Time and Build a Better Marketing Plan appeared first on SEO and Social Media Marketing by Mark Murnahan. Stop Fighting With Time and Build a Better Marketing Plan 7:05
Do you think you need a search engine optimizer? Let's get serious. Your company is not a hobby, and you're not working to build it only because the work is fun. Companies - smart companies - want to receive profit from their investment of hard work and money. Profit is what companies use to pay the bills.
It would be unwise to throw away your profit on SEO services just because you hope it may work out - someday. Don't pretend to be shocked if I tell you that's exactly what a lot of people are doing every day. I see it all the time that companies test the water and shakily hand over their credit card to the next SEO that gave them a good pitch. Other companies have all the skill they need for success, but they fail to use it.
I will give you some good pointers on how to select a good SEO, the basic components of their role, and even why you may (or may not) be able to handle much of it without their help.
The post Fire Your SEO: Here is Why and How appeared first on SEO and Social Media Marketing by Mark Murnahan. Fire Your SEO: Here is Why and How 11:28
What will it take to make your brand more durable? It is an important question for any business, and it's worth some careful consideration.
Branding can be described as the "feel" that develops around a company or a person. Once a brand is forged in a person's mind, it can be a time-consuming challenge to change that feel. Just consider the correlative affects of branding to understand why it is important to get it right.
Pick a brand - any brand - and consider what it brings to mind. For me, if you mention K-Mart, I think of grade school in the 1970's when saying "Your mom buys your clothes at K-Mart" was an insult of the highest degree. That was memorable for me.
If you mention Applebee's restaurant, I get a knot in my stomach, along with an ugly flashback of the last time I ate at Applebee's. On the other hand, if you mention McDonald's, I may nod my head and think to myself "yeah, I really do deserve a break today."
The post Correlative Affects of Branding and 100 Pounds of Free Bacon appeared first on SEO and Social Media Marketing by Mark Murnahan. Correlative Affects of Branding and 100 Pounds of Free Bacon 7:37
If it ever seems you've tried "everything" and it is not working out the way you planned, there is probably a good reason. A very common cause for a plan to fail is lack of planning.
Consider something as complex as a space ship for a moment. Space ships don't always launch as planned, but they have an overall good record, considering their challenges. That's because of careful planning. It has to begin somewhere, and it begins with a vision.
It is more than a coincidence that most successful companies have a vision statement. Those visions can change, but there should always be a vision. Vision is what guides people and keeps them on the right path to achievements.
You have undoubtedly heard somebody express the importance of setting goals and envisioning the outcome you want. It can sometimes sound far-fetched, and even a bit hokey. If you reverse-engineer this notion of having vision, the reality may not be as you expected.
The post Vision: If You Don’t Have it, You Can’t See It! appeared first on SEO and Social Media Marketing by Mark Murnahan. Vision: If You Don’t Have it, You Can’t See It! 11:56
My grandmother is intelligent. She can grasp a complex concept if you communicate it nicely. If you insult her intelligence, she may turn into a vicious ninja.
My grandmother will turn 95 years old in a few weeks. In honor of my dear Grandma and other real-world people like her, I'm here to deliver a valuable reminder about effective marketing communications.
Let's consider Grandma for a moment, and imagine how she communicates. She talks like a real person. She thinks and communicates in logical phrases. Grandma uses plain and simple language to make herself clear to others. Most people are a lot like Grandma in this respect. Most of them will also find themselves indifferent and even insulted if you try to talk over their heads.
The post Marketing Communication That Makes Grandma Want to Slap You appeared first on SEO and Social Media Marketing by Mark Murnahan. Marketing Communication That Makes Grandma Want to Slap You 6:48
I consider myself lucky to be looking for a new job in marketing. That may sound completely insane to millions of people looking for work these days, but I'm inspired by it. I'll tell you why.
I've said it before, and I'll say it again - I'm not good at everything, and I don't want to be. I am good at marketing, and that's where I want to focus. It is best to have focus in any career, and perhaps this will get you thinking about a closer focus on your best assets and interests, too.
The post 7 Things I Love About My Next Marketing Job appeared first on SEO and Social Media Marketing by Mark Murnahan. 7 Things I Love About My Next Marketing Job 9:09
People really are friendly. At least that's my view. They may not always have a great day, and they may be disappointing at times, but I still love people. It feels great to express it, too. Most people really do have a kind side. As long as that's the side you're appealing to, the result is like magic.
Even when you doubt them, sometimes you've just got to take the plunge, and believe in people.
I want to share something I find fascinating about the nature of people. I also hope that since my blog is about marketing and business, you will relate to how this applies to your business. I'm even going to point out what I believe is the most popular thing on the whole Internet - even more popular than sex and bacon - and I think you'll agree with me.
The post Marketing Professional Asks: May I Have a Glass of Water? appeared first on SEO and Social Media Marketing by Mark Murnahan. Marketing Professional Asks: May I Have a Glass of Water? 10:15
Your gargoyles say more about your brand than you may think. They are your front line. If your marketing doesn't match, you're asking for trouble.
I recently responded to a blog article written by Kay Ross, who wrote about the faces we put forward in a marketing message. Kay's article is titled "In Your Marketing, To Thine Own Self Be True", and it reminded me of many observations I have made about the overall feel of companies during my career, and personal encounters.
That "feel" of a company is what makes up a brand, and when it's done well it involves every aspect of the company, and extends far beyond the marketing department. I want to share some thoughts about your brand, and I believe you will be able to relate to this from both a consumer and business viewpoint.
The topic which was addressed in Kay's blog came from one of her subscribers who asked the question as follows: "Which is more important when communicating with your audience: say things you really want to say, or say things that people want to hear?"
Should there really be such a disparity between the two? If the marketing is reaching the appropriate audience, it should not have to be one or the other. The way I interpreted this question, it led me to imagine the question as whether it is acceptable to fake it in your marketing. If you know my brand at all, you can place your bets now about where I stand.
The post Marketing and Brand Consistency: Check Your Gargoyles appeared first on SEO and Social Media Marketing by Mark Murnahan. Marketing and Brand Consistency: Check Your Gargoyles 11:13
I turned forty today. I'm happy about it, too. It doesn't really feel like forty quite yet, but I've done it! I have lived long enough to have some well-earned gray hair, and a good amount of wisdom that comes with it. For such a young guy, of course.
My forty years have come with a lot of lessons. Having spent well over half of those years as a marketing professional and business owner, I've learned a lot about marketing. I've shared large volumes of my experiences here on the Internet, and I feel great to say that I've helped a lot of people with that experience.
One of the things I learned about marketing is the value of brevity. Keep it short. Keep it easy. Don't get too confusing with all of your wordiness. I learned it, and then I threw it out the window for the purpose of this blog. Brevity matters when you are selling something, but I am not. If you can embrace some blatant verbosity today, I'll reward you with some valuable real life marketing lessons.
The post What 40 Years Have Taught Me About Marketing appeared first on SEO and Social Media Marketing by Mark Murnahan. What 40 Years Have Taught Me About Marketing 19:00
If you're in the field of marketing, get over yourself. You're a commodity. At least that is the way a lot of people will see it, even if you actually are as awesome as you say you are.
Looking at marketing as a commodity is something people can understand. That's because if they see it all the same, it just comes down to the dollar amount, and that is what feels the safest for most people.
As it applies to the majority of people buying marketing services, the dollars which are easiest to concentrate on are the dollars going out, but without adequate forethought or examination of the incoming dollars the marketing produces.
It seems that a lot of people think of it like throwing those dollars to the wind and hoping some of them will float back.
That's not the way it works when marketing is done well, but it is the easier way to digest. In the real world of business, marketing should be based on qualified mathematics, demographics, psychographics, and other principles of qualified market research and forecasting, but that is enough to make most people's head explode. That kind of marketing comes with an investment and a commitment beyond commodity-style thinking about marketing. Many people confuse that as a risk, while the real risk is when marketing is based on guesswork and crossing fingers.
The post Face it Marketing Professional, You’re a Commodity! appeared first on SEO and Social Media Marketing by Mark Murnahan. Face it Marketing Professional, You’re a Commodity! 14:14
Every blogger and every user of any other social media platform has a goal. There is always something ... an outcome that they hope for and work toward. Whether that outcome is making a friend, or making a sale, there is a goal.
Those goals are each different, and they are often not entirely clear to the individual, but one common thread is that we all want people to read what we have to say.
With any luck, they will subscribe, come back, read more, add their replies, and click "Like", "Tweet", and all those other buttons to share it with their friends.
Luck isn't enough! They will need reasons, and everybody has their own ... reasons. It is your task to find those reasons, and I have some ideas that I truly believe can help you.
The post A Letter to Friends and Readers: Please Don’t Throw Sharks! appeared first on SEO and Social Media Marketing by Mark Murnahan. A Letter to Friends and Readers: Please Don’t Throw Sharks! 10:08
I'll give you the bottom line, right up front. In business, if you are doing something that you would never pay somebody else to do, stop it!
I think this should be obvious, but then, obvious is not so obvious, and common sense is not so common. That is the main emphasis of this article, so if you decide to stop here without further consideration, you've got the bulk of the benefit.
This is not just about content curation, or any one specific tactic that somebody told you may be a good practice for your marketing goals ... this is about all of them. If there is something you are doing in your business pursuits, but you would never in a million years see the value in hiring somebody to do it for you, stop doing it, and get back to doing things that actually build your business.
The post Content Curator Wanted: Salary Commensurate With Zero appeared first on SEO and Social Media Marketing by Mark Murnahan. Content Curator Wanted: Salary Commensurate With Zero 5:59
A thought came to mind today about the frequently very low attention span of Internet users. When they come to your website, you would probably like to fix that. I will share some thoughts and handy tips to help you do just that. First, let's consider why it is this way, by looking at how we use the Internet, ourselves.
We often must scan through a lot of dis-interesting information in order to find what we seek, so we each do a lot of scanning when we use the Internet. Just considering all the advertisements we dodge on a daily basis, it is amazing that we ever find our way. Then, adding in the huge volume of obviously false, overtly misleading, and downright dishonest drivel, it really has our information filters working overtime.
The post Ideas to Increase Reader Attention Span and Reduce Your “Yawn Rate” appeared first on SEO and Social Media Marketing by Mark Murnahan. Ideas to Increase Reader Attention Span and Reduce Your “Yawn Rate” 8:47
I must have heard nearly every conceivable absurd notion a person can come up with when it comes to marketing. There are a lot, and I have heard some really bad notions about marketing practices. One silly thing I hear a lot is when people say "It's not about you." A few people may really know what others mean when they say this, but I think the majority of people are just giving you hogwash.
It seems to me that this message has been mutated in so many ways that it has actually become a scare tactic against marketing, rather than good advice.
If you hear people say "It's not about you", you should never accept that as a reason to hide who you are, what you stand for, and what you are seeking, only to sneak it in once in a while. Tragically, I believe that is the way many people have taken this message, and it is often completely contrary to effective marketing.
The post Great Marketing is Not About You … Hogwash! appeared first on SEO and Social Media Marketing by Mark Murnahan. Great Marketing is Not About You … Hogwash! 12:25

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